Venues

Venues that put on live events have unusual needs because:

Venues serve the audience and the performers. This requires managing two lists.
Different performers attract different audiences. This requires marketing segmentation.
Anyone can buy a ticket and gain venue access. This requires digital security measures.
Performances happen on a deadline. This means mistakes can be very costly.
Venues have many different revenue streams. This can create accounting chaos.

As one result, venues often rely on the performers to do their own marketing.

This can help put butts in seats (which is great). But it doesn’t address operational issues:

Automated revenue tracking across all event types and individual events
Automated customer segmentation across ads, lists, social, and email marketing
Secure, non-transferable ticketing integrated with automated text communication
Leveraging SEO link juice that belongs to you and isn’t being harnessed correctly
Discovering who becomes a customer for you, in what way, and why
Reducing marketing costs and improving conversion across the customer journey
Preparing for expansion of operations, products/services, and/or locations